Google My Business Optimization & Management


Google My Business Optimization

Our Google My Business Optimization strategies are a perfect fit, from small businesses to nationwide franchises.


Search Engine Optimization

Seo (SEO) is the procedure of optimizing your online content so that a search engine likes to show it as a “first-page” outcome for searches of a particular keyword.

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More About Google My Business Optimization

Running a local business does not mean you cannot take advantage of the internet to promote your products and services. Local SEO is becoming an increasingly demanding strategy, allowing your business to rank for searches performed in a local area. This helps to put your business in front of people looking for a company in your industry – allowing them to see your address and even give you a call with the touch of their screen.

Google is a major player in search engines, which is why you should focus on getting your business to rank high for Google local searches. Claiming your company’s Google My Business listing is a relatively straightforward process and is the first step to gaining more exposure for your company.

Once claimed, optimizing this listing for your business can bring great benefits. This helps to increase your ranking for certain keywords. It also ensures the correct information is displayed to people searching for a business like yours.

What Is Google My Business?

The process starts with a better understanding of what Google My Business is. This is an important step before claiming your listing and implementing steps for Google My Business optimization.

The main goal of Google My Business platform is to give you a set of tools to help with the management of your company’s presence on the internet. The primary focus is to ensure you have control over how your company’s details are displayed in search results.

The platform is free to use, which is one of the major benefits that your business can take advantage of. There are several tools that form part of the platform. This gives you more opportunities to present your company’s details for people who are performing local searches in your area.

Chances are, you have used Google My Business to find details of another company before. Local searches tend to populate a list of businesses related to the terms you used. If no specific location is specified during the search, Google will use your location data to provide localized results.

Basics Of Google My Business

There are several systems operated by Google that uses the My Business platform. Google is also constantly expanding its range of services and tools offered to businesses. Many of these new technologies take data from this platform to populate results to consumers performing a search.

Google Maps is an excellent example. Your Google My Business listing may be used by Google Maps to display local businesses to a person who has entered a search term. The Knowledge Graph from Google also retrieves data from My Business listings in order to populate its database.

Google My Business essentially provides customers location-specific data. This would include the name of your business, along with operating hours and contact details. The consumer can click on a button to see the location of your business on Google Maps too. This allows them to easily set a route from their current location to your business.

Who Needs Google My Business Search Engine Optimization?

Any local business can benefit from a listing on the Google My Business platform. The platform has the ability to provide details for businesses in various industries. The same factor applies to search engine optimization for a listing on Google My Business. This includes a series of steps to help increase your company’s exposure to local search results.

With the right steps, you can optimize your listing in such a way to show above your competitors in search results. Whether you own a plumbing business or sell physical products in your store – any business with a physical location is able to benefit from increased exposure on the Google My Business platform.

How To Start Your Google My Business Listing

Before you can start with your optimization strategies, you need to ensure you create a professional profile for your company on the platform. You should follow an appropriate step-by-step system to ensure all the steps are taken care of. This ensures you will not run into any problems or delays to get your business to show up in local search results.

Step 1: Create A Google My Business Profile

The first step is to create an official profile for your business. The process is relatively simple and does not require too much time. Be sure to have all your most crucial business details with you. A complete profile is sure to get better results and more exposure.

There are times when your business already has a listing on the Google My Business platform. In such a case, you would have to claim the listing. This happens when Google picks up information about your business – the listing will remain unclaimed until you take appropriate action.

To get started, visit the official Google My Business website:

Here, you need to sign into the primary Google account you use. Your business listing will be connected to this Google email address. If you have a specific Google account you use for your business, then be sure to sign in with this one.

Click on “Manage My Business.” You will be taken to a page that reads, “Find and manage your business on Google.” This page allows you to set up a new Google business listing. It also helps you see if there is an existing listing for your business on Google Maps. In such a case, you will claim the listing instead of creating a new one.

If you find your business on Google when you enter its name, then click the “Claim Listing” link. If no listing exists for your business, click on the “Add your business to Google” link.

Follow the prompts that are provided to you. You will need to enter the name of your business. Continue until you land on a dashboard where you can customize the settings of your Google My Business profile.

Step 2: Complete Business Details And Service Area

Once you have created a basic profile for your business on Google, you need to continue adding other appropriate information. The more information you are able to add, the more details your customers can get when they search for a company like yours. You want customers to know what you offer them, where they can find your business, how they can contact you, and when you are open. All of this information is critical when you are trying to increase your exposure on Google. Add or Edit Service-Area Business Details

At this point, you need to specify some important details about your company. These will generally include:

  • Make sure the name of your business is correct.
  • Add a description of your business and check your grammar while writing this piece.
  • Make sure you add the correct street address so that customers can easily find you.
  • Upload a logo of your business, which will be displayed when customers search for a business like yours.
  • You can also upload a few pictures of your business at this point.
  • Add your company’s operating hours. This helps customers know when you are open and when they will not be able to reach you.

Step 3: Verify Your Google My Business Listing

Once the steps above have been completed, you will be requested to verify your listing. This involves a process where Google will send a postcard with a special code to the physical address of your business. Click on the “Verify my listing” link to initiate the process. Complete the simple steps to get Google to send the postcard to your business address.

You will only be able to verify the listing you had created once the card arrives at the physical address you entered when you created the profile.

When you receive the card, sign in to your Google My Business account. There will be a new link to verify your listing. Once you click on this link, you will be taken to a page that asks for a code. Take a look at the card that was sent to you by Google. There is a code on the card that you need to enter here.

This process needs to be repeated if your business ever moves to a new physical address.

Step 4: Publish Your Google My Business Listing

The final step is to publish your business to Google My Business platform. This can only be done one your listing has been successfully verified.

Before you proceed with publishing your profile, make sure you go over all details one last time. Check that your business’s name is correct and that no spelling mistakes have been made in the content. Make sure your operating hours have been added and fix any problems that you see with the Google page.

When you are sure everything is correct, you can click on the appropriate button to publish your listing. It takes a while for your business listing to go live in Google Maps. Once it is life, customers can start to see your Google My Business listing in their search results.

Basics Of Optimizing Your Google My Business Listing

Your Google My Business listing should now be live. This is a big step toward gaining more exposure for your local business in the search engine. You now need to ensure people are able to actually see your business in their search results when they enter certain terms into the search engine. This is done through optimizing a Google My Business listing.

An optimized Google My Business listing helps you get noticed in different ways. It shows your business to customers doing a normal search on Google. It also helps your business get noticed in other Google-related platforms, such as Google Maps, Google Local Pack, and Local Finder.

We look at some basic but crucial tips for optimizing your listing in this section.

Photos For Your Google My Business Listing

Now that your listing is live in Google, you want to keep optimizing your profile for better rankings. One way to drive more attention to your listing is by adding appropriate photos to your profile. This helps people recognize your corporate branding and also ensures they see how your business looks in Google search engine results. Adding multiple photos is surely helpful. Try to upload photos of your entire building – inside and outside. This ensures the customer can easily recognize your office or shop when they drive to your location. It also helps them realize what to expect once they set food into your shop.

You should also ensure you have a logo uploaded on your listing, as well as a cover photo. Another useful type of photo would be some pictures of your team at work.

It is important to follow a few best practices when you upload photos:

  • All photos should be uploaded in either JPG or PNG format
  • Photos should not exceed 5MB in size, but also not be smaller than 10KB
  • The minimum resolution for your photos should be 720px by 720px
  • All photos should be taken in a well-lit area with a clear view of the focus subject of the picture
  • Avoid using a filter when uploading to your listing – rather make sure what the customer sees on Google is what they see when they come to your office

Agencies can also turn to a tool like Steady Demand’s LocalPics, which automates the process of uploading photographs to client profiles on Google My Business.

Monitoring Your Google My Business Listing Insights

Google My Business platform has a very important tool that a lot of business owners tend to overlook. Understanding your customers is a critical part of better serving their needs. This is where the Listing Insights on the platform comes in handy.

This tool gives you an overview of who searches for your company, how people find you, and other important factors. Be sure to visit this tool and review the data presented frequently. This helps you better optimize your listing. It also helps you improve your company beyond the scope of what Google Business offers you – including enhancement in the physical presentation and features that you offer people in real life.

Some important statistics that you gain access to through the insight tool:

  • You can learn how people are finding your listing on Google My Business platform. This includes a view on search terms used by customers.
  • You can also see where people are finding your business, such as directly in Google or rather on a platform like Google Maps.
  • You gain access to details about the actions that customers take when your listing shows up. This includes data on which buttons are clicked, such as to request a phone number or directions to your company.
  • You can also find out how many people are looking at the photos that you have uploaded to your listing.

Google My Business Posts

The posts feature on this platform is also valuable. While it surely is useful to have a website and blog that represents your brand, many people will take action directly from the Google My Business listing that shows up in their search results. Adding posts to your listing can help you establish even more authority, and show potential customers why they should trust your brand.

Publish posts that are related to your niche. Try to show your expertise in what you do. Provide your customers with helpful and insightful content. This way, they can see that you know what you are doing.

Scheduling posts is a great way to take advantage of this feature. Use an API or a SaaS platform to do this, or get an agency to help you set up great posts and schedule their publishing.

Google My Business Messaging

If you download the GMB app on your mobile device, then you gain access to some exclusive tools. One of these includes a messaging platform that allows customers to contact you directly. This is another useful way of improving the optimization of your listing.

Download the app on your smartphone and sign in to the Google account you use to set up the listing. Your business listing should load once you have signed in.

Activate the Messaging feature on the application. Once activated, a new “Message” button will show up on your business listing, only on Google’s mobile search results. Customers who click on this button will be able to send a message directly to your business – and you can easily answer them through the convenient mobile application.

This is one way of being more responsive – which is definitely something that customers are looking at when they decide which business to use for a specific product or service.

Google My Business Questions & Answers Feature

The Questions & Answers section on the Google Business platform is another useful way of establishing authority and proving the responsiveness of your business.

Some customers will ask a question on your listing. When you receive a notification about a question, try to answer it as fast as you can. Make sure to think carefully about the question and provide the most appropriate answer. Always be honest in your answers. This allows you to gain the trust of your customers.

It is also possible to set up your own questions and then answer them. This can be useful when you find that many customers are asking similar questions when they call you or come to your store. It gives them the answers to these questions before they have a need to get in touch, allowing them to better understand what they should expect.

Google My Business Descriptions

The description of your business is a critical element in gaining more exposure for your business – especially when it comes to getting people to actually take action on your listing. This is why you really need to think carefully when you compile a description for your listing.

You can add up to 750 characters in the description box. This is quite limited but still gives you an opportunity to provide to-the-point information that tells your customers exactly what to expect from your business.

It should be noted that only the first 250 characters will show up in the Knowledge Panel of your business listing. Thus, optimize the description by following the Google Support Guidelines, and ensure the most value is added to those first 250 characters.

Google My Business Services / Menus Feature

If your business offers specific services or provides its services to a particular area, then the Service and Menu feature should be utilized too. This should actually be an essential optimizing factor for restaurants, local take-outs, and even service-based companies. Services could include car repairs, plumbing, electrician, and more.

The menu feature gives you the ability to provide customers with details of the products and services you sell. You can even add pricing details if appropriate – this gives the customer a view on what they should expect when they come to you. Pricing details also reduce calls for quotations, as it rather tells the customer how much they will pay for specific services or products. This helps your staff focus more on delivering services, rather than giving out details on what services you do offer and how much they cost.

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