What are the benefits of using social media marketing?
Like the fax machine of the 1980s and email of the 2000s, Social media marketing has gone from being a
“business option” to being a “business essential”, but you still have time to get ahead of your competitors.
Social Media Marketing
The main benefits of running a social media campaign are:
• Enhancing your trustworthiness
You will see an increase in your website conversion rates. The amount of website traffic (or visitors)
compared to the number of sales (or leads) you get is called the sales conversion ratio. If you monitor
this ratio before and after installing an embedded Twitter feed, you should see it improve. People are
reassured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows
professionalism, authority and clearly displays that your site is “open for business”.
• Brand recognition and repeat exposure
Your social media followers or browsers are in an environment that they are comfortable in. It is the
very best place for you to place your brand and have them take notice. It is said of traditional
advertising that a potential customer has to see your advertisement seven times before taking any
action. This is your opportunity to get your brand under their noses without being pushy.
• Getting ahead of your competitors
Do your competitors use social media? Most of your competitors will probably not be doing a good
job of embracing social media, so this is your chance to race ahead. If they are engaging well in the
social networks then you must get involved or you risk being left behind and losing your audience to
Your potential customers or clients are engaging in social media personally, whether you like it or not.
When they visit a website they expect to find a social media presence and may judge you if there isn’t
one – or worse if they find one that hasn’t been updated for weeks or months.
• Grow your marketing power
You don’t need followers, as our business profilers will include relevant hashtags that will get your
brand into relevant conversations, however, as your followers increase your marketing power
increases. Initially the increased conversion rate on your website, your hashtagged tweets and the
potential for your social media campaign to appear in Google results are all that you are interested in.
Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost!
The more followers you have – the more people want to join in and get involved. It’s the “crowd effect”
– people always want to see what the crowd is interested in, and they join the crowd! Talk to us about
how to get more followers.
• Improving your authority
When people see you have a busy social network with hints and trivia relating to your chosen business
field they will automatically associate it with authority. Your business will be seen as having increased
credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.
• Return on investment
Our service offers a great return on investment. You should be able to track the improvement in
website visitors to sale ratio and see it increase as well as seeing more visitors over time directly from
your social media accounts. Google is now returning social media results in amongst its search results
and Twitter and Facebook have literally hundreds of millions of users. You can get access to this
market for a tiny monthly investment, when compared to other marketing channels.
Google has placed more and more importance on what are commonly referred to as “social signals”.
Nobody knows Google’s exact algorithm but it certainly includes social campaigns in the mix. You
need to be actively engaged in social media to get any of that benefit. You should also think about
getting your Twitter feed embedded into the homepage of your website. This constantly changing text
is just the type of thing that pushes Google’s buttons. We’ve seen a huge increase in Google crawling
rates once a feed is embedded which will help your SEO team push your website up the rankings.
• Website traffic
Even without followers the targeted use of hashtags should get your brand out into conversations that
are relevant. This should start driving extra traffic (visitors) to your website. As your number of
followers grows you’ll start getting even more exposure for your brand and your traffic will grow further
still. Because Google is taking more notice of “Social Signals” you could find you are getting more
traffic directly from Google too. Don’t forget that Facebook Pages and Twitter feeds are now
appearing in Google’s search results. As your social media campaign grows and matures you will get
more and more visitors.