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GreenGabbard SEO Consultant. We have just set up our site and Google My Business (GMB) listing. And in less than two monthas have been in the local search results for more than five of our Keywords.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.07%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2017 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 262%.

0.07% CTR

20% less CPA

262% ROI

From The Client

“We have built the safest links and hand outreached to numerous websites getting SEO friendly and organic backlinks to our site for less than six months now. All the strategies we use are Google algorithm safe as they have all been hand made to last the times of change.”

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