What is On-Page SEO?
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your web site that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the the biggest factors included.
Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.
HEADINGS (h1, h2, etc…)
Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy. It is a good idea to work your target keywords into the headings of each web page, but make sure you accurately reflect your page content.
Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this!!!!
ALT TEXT FOR IMAGES
Any content management system should allow you to add something called “alt text” to all images on your website. This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.
FAST-LOADING PAGES, OR PAGE LOAD SPEED
Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.
The content on your pages needs to useful to people. If they search for something to specific to find your page, they need to be able to find what they’re looking for. It needs to be easy to read and provide value to the end user. Google has various ways to measure if your content is useful.
Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. Here’s an internal link to another blog post on our site that talks about the benefits to your site. Very meta.
On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.
And you probably thought I was pulling your chain about this subject huh? Well as you can read I was not. So do you want to delve into the other component of SEO? If so you only need scroll down and read on. Hopefully this helps and you enjoy it as much as I do. If not you can always get in contact with us here for either a free analysis of a website or simply to contract out the services greenGabbard provides to local small to medium sized businesses by calling +1 (559) 474-9009.