“Off-page SEO”

What is Off-Page SEO?

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.  A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top.  This is how a site like Wikipedia ranks for pretty much everything under the sun.  It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.  You can type your domain name into here to see your score.

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The biggest off-page SEO factor is the number and quality of back-links to your website. Some examples of ways you can build links to your website are:

  • Creating awesome content that people want to link to because it is valuable.
  • Social media shares of your content that ultimately generate links.
  • Outreach e-mails to influencers in your industry that ultimately link to you.
  • Guest blogging on sites related to yours.  These guest posts will have links back to your site.

In the SEO world, we don’t need to be convinced of the value of off-page SEO.

We know that well before people seek our brands out, they have formed an opinion of it based on reviews, comments from friends, family members, or online acquaintances, and whatever information we can glean online or offline (apart from your website).

Therefore, we’d be fools to disavow making off-page SEO a priority, given how important it is.

However, the more common mistake — among SEOs at least — is to see off-page SEO through only the prism of link building, which, while important, is not the be-all and end-all of off-page SEO.

That is, in working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the goal.

Think of it this way:

  • Goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive.
  • Benefit(s) of off-page SEO: Brand mentions, positive reviews, links, etc.

If you want to know in depth the benefits of off-page SEO click here now!!

A web site that is high quality and useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. As well as have a great “On-page SEO” setup.