SEO Audit

WHAT IS SEO?

It’s Simpler Than You Think!

SEO or Search Engine Optimization is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

Make Your Site Appear in Google™

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!

On-Page vs Off-Page SEO: What’s the Difference?

  1. On-page: what is your site (or your page) about?
  2. Off-page: how authoritative is your site? How popular is it?

Put simply, what you rank for (keywords) is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors. If you would like more information click the link here for “On-page SEO” or this link “Off-page SEO” for more on off-page topics. Or you can always simply contact us here or simply call us: +1 (559) 474-9009. Or if your like me and simply want the meat off the bone on how this will benefit your business/organization simply click here for the benefits of SEO.

page rank factor chart