Have You Heard about Google My Business?

Google My Business

Is Google’s platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main, one-stop-shop dashboard for businesses that previously used Google+ Local and Google Places for Business (Google My Business).

If your brand claimed and verified your listing on one of the previous platforms, the information should have been automatically updated to Google My Business.

However, it’s still a good idea to check to make sure everything transferred correctly. If not, fix any inaccuracies or duplicates as soon as possible.

One of the major benefits of the service is that businesses will no longer have to update their information multiple times across different Google properties.

Google My Business will help you connect with more local consumers, whether they’re searching for you on organic search, Maps, or Google+. It is a fast way to help your business show up across the board; ultimately giving you more visibility and exposure.

 

Google My Business is a free service designed to get more business owners under the Google umbrella. Its tools and features make it very convenient for companies to manage their Google-related online properties in a single unified place.

With it, you can:

  • Manage your business listings for Google+, Maps, and Search
  • Upload pictures and videos of your business
  • Interact and share content with followers on Google+
  • Monitor and respond to reviews from across the web
  • Start and maintain AdWords Express campaigns
  • Access Insights reports and analytics for Google+ and YouTube

Google My Business can provide insight into how consumers are discovering your company, what they click on, and other interesting features that will provide you with powerful data that can be used to grow your business.

Businesses can access the Google My Business platform on their desktop computer or through an iOS or Android app from a mobile device. Google+ Local and Google Places were not compatible with mobile devices, so this is a major enhancement – making managing your local listing even more convenient.

If you don’t have the time to sign-up or maintain your profile on Google My Business, seek the help of a skilled professional that can ensure your listing is fully completed, claimed, and optimized.

As you know, most consumers today are going online to search for local products and services; so this is one of the most effective ways to put your brand right in front of these active leads.

Why Positive Reviews on Google My Business Are Important

Do you remember the “good old days” when you could advertise by printing and distributing a flyer, placing a commercial inside the newspaper, putting an ad over a local radio show, or maybe even go hugely and placing an advert in the news? Albeit, we were holding all excellent ways of advertising previously but today the advertising game could be the INTERNET.

Google allow us their Areas approach to ensure that a business needs to have claimed a list in order that they can answer any negative critiques regardless of whether they be legitimate or false. They’ve push the button to ensure that the minute a firm owner verifies his listing he will be in a position to access the critiques section and make opportunity to respond. Google’s suggestions give clear assistance with the ultimate way to react to damaging reviews in the calm and constructive manner. They advise displaying respect for the reviewers complaints and responding inside a way which can be unlikely to escalate right into a conflict. Google is trying to create a place where genuine feedback and discussion will take location in between client and organization owner although certainly false critiques undermine this notion.

In the past five to ten years, there have been two main forms of SEO. The first is called “on site” SEO. That is what YOU (or perhaps your webmaster) place on the web site: the text chosen to your copy, the page title, the copy inside header tags, as well as the “meta” parameters that search engines like google read when crawling your web site.

Though very tempting, we strongly counsel you NOT engage in ‘Blackhat’ techniques & generate Fake reviews for your Business, trust us it’s really not worth the cost ultimately, Google have been in mafia wars a very long time, they generate the rules, they police the sport and they are judge jury and executioner when you find yourself suspected of playing unfairly. THEY CAN & WILL TAKE YOUR BUSINESS OFF THEIR LOCAL BUSINESS LISTINGS (Google My Business).

As a result, it may be almost impossible to get a small company owner to create informed decisions and wanting to research this independently will be too time consuming. A balanced marketing plan that includes a website that converts browsers to prospective customers, a steady stream of targeted visitors to your site and web listings around the web as well as a methodology to consistently communicate and cultivate your existing customers and prospects. It should be easy, the main problem may be the tools you have to pull this off are scattered online.